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© 2024 Copyright, Jennifer R. Farmer

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The PR Whisperer

Author, Crisis Communications Expert, Strategic Communications Advisor

‘The PR Whisperer®’ is Now My Registered Trademark!

July 25, 2024

I’m excited to announce that I’ve secued a registered trademark for ‘The PR Whisperer®.’ A former consultant, Gail Zuagar, gave me the moniker in 2017. I immediately put it to use, referring to myself as The PR Whisperer® on my website, business cards and in discussions with clients and partners.

Two years later, Paulette Brown, the first Black woman to helm the American Bar Association, recommended I pursue a trademark. She’d seen my business card during a meeting and asked if I had a trademark. Now, all these years later, I finally have one.

The PR Whisperer® channels my desire to persistently engage the media on behalf of clients leading notable and worthwhile work. I hope you’ll celebrate this moment with me and remember Spotlight PR LLC for your public relations needs. You can do so by leaving a positive review on Spotlight PR’s Google Business Page.

Bigger Than Me

Trademarks help communicate who a brand is and what they represent. This ensures consumers know who to trust and what to expect.  They’re also an excellent way to protect one’s legacy, intellectual property and work.

Do You Need a Trademark?

If you have a unique product or offering, you may want to pursue a trademark. Trademarks may prevent others from building off of your name and likeness and confusing customers and supporters. Want to learn more? See this article.

 

 

 

Blog Posts

I Consider These 5 Things Before I Make Commentary,

The Lens I Use Before Posting Commentary Over the past year, I’ve really leaned into developing YouTube content. I recently posted a video discussing the crisis involving the DayStar Television Network. The video garnered 15,000 views in 24 hours. It also generated tons of comments. It is cl

Continued

By Jennifer Farmer Date - December 1, 2024

If It Takes a Whole Village to Raise a Child, Whose Children Are in Your Village?,

Single mother of 5 cries over sons she says are disrespectful. I saw a single mother of 5 crying on a video noting that her sons were disrespectful and rude. She said they wouldn’t clean, walk the dog or do chores. Between sobs, she said that she wanted to give up, indicating she didn’t know

Continued

By Jennifer Farmer Date - July 12, 2024

In the Media

Upcoming Events

Nothing from December 11, 2024 to December 11, 2025.

"I have decided to show up fully and authentically. I trust you will do the same. May you find what you need in one of these books."Jennifer R. FarmerExtraordinary PR, Ordinary Budget: A Step-by-Step Guide. Order now from Berrett Koehler or your favorite book seller.   First and Only" was published by Broadleaf Books in February 2021. Order your copy at BroadLeaf Books or your favorite bookseller.

First and Only - A Black woman's guide to thriving at work and in life First and Only - A Black woman's guide to thriving at work and in life Book image - Extraordinary PR Ordinary Budget

About

Jennifer R. Farmer is an author, trainer and small-business owner. She is the host of the award-winning United Methodist Women “Faith Talks” podcast, which offers spiritual growth content for women of faith. Farmer is also the author of “First and Only: A Black Woman’s Guide to Thriving at Work and in Life” (Broadleaf Books) and “Extraordinary PR, Ordinary Budget: A Strategy Guide” (Berrett-Koehler Publishers). She is the founder of Spotlight PR LLC, a boutique firm specializing in communications strategy for leaders and groups committed to social and racial justice. She is also the founder of the Center for Social Justice Leadership, which exists to support leaders and organizations in creating more inclusive workplace cultures. Farmer has provided services to national organizations and celebrities committed to addressing the climate crisis, as well as social and racial injustice.

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Testimonials and Endorsements

Jennifer Farmer is one of the smartest and most talented communicators I know. She’s passionate, knowledgeable and relatable about her work. Plus, when we spent time together, she made sure I never ate alone.

Ari Berman, Contributing WriterThe Nation

When we worked together in the Forward Together Moral Monday movement, Jennifer Farmer skillfully heard me. She allowed me to be myself, while teaching me and the NC NAACP staff foundational communications techniques.

Rev. Dr. William J. Barber, Founder, Repairers of the BreachThe North Carolina State Conference of the NAACP,The Forward Together Moral Movement

I loved this book. It is smart, practical and filled with personal examples that underscore the author’s central message: there are concrete things you can do to promote your organization with or without a large budget. Extraordinary PR, Ordinary Budget is required reading for anyone wishing to use strategic communications to make a difference.

Celinda Lake, PrincipalLake Research Partners

I sincerely appreciate your work and having you as a team member. You have helped me grow and sharpen my focus for this journey. Thank you. Love and Respect.

Michael Render, pka Killer Mike, Activist, Rapper and Businessman

“Jennifer Farmer is an insightful listener and observer of human interaction. She uses her insights to speak directly to the core issues impacting leadership. Her analysis perceptively integrates gender, race, religion, and overall worldview to offer more nuanced understandings of leadership than the one-size-fits-all approaches more commonly promoted.”

Rev. Dr. Cari Jackson, author, clergy in residence, Religious Coalition for Reproductive Choice