Author - Lecturer - Strategic Communications Adviser

The Invisible Hand: We Need to Support High Profile Black Women

Date - September 5, 2020

Marilyn MosbyKim FoxxKim GardnerAramis Ayala , Stephanie Morales– they each broke barriers to become the first Black woman elected as state’s attorney in their regions. Yet, all have experienced harassment, retaliation and verbal abuse associated with those positions. Most have faced lawsuits, death threats, legal inquiries and public scrutiny by politicians, police officers, police unions and sometimes, constituents. 

While a Black woman’s appointment, selection or ascension to a massive role is exciting, there is an underbelly associated with career progression. I document this in my forthcoming book “First and Only: A Black Woman’s Guide to Thriving at Work and in Life,” out in February 2021. The book speaks to the unrealistic expectations, racism, sexism and downright hostility associated with being the first or only. The point of the book, and this broader work, is to say that being first is great, but standing alone isn’t. 

In “First and Only,” I note that there is a seldom-acknowledged level of second-guessing, undermining and menacing that Black women experience throughout their careers but especially in high-stakes roles. Unfortunately, shattering a glass ceiling and breaking through a barrier isn’t inoculation from peers who question whether you belong, team members who treat you differently because of your race and gender, and opponents who resent your audacity to even show up. 


Blog Posts

In Today’s Media Landscape, Opinion Essays Are a Communicator’s Best Friend,

It is becoming more challenging than ever to secure earned media, or media one doesn’t have to pay for. Not only do public relations pros outnumber journalists 4 to 1, but journalists are increasingly asked to do more with less. Further, it appears the media is consumed with the latest offering fr


By Jennifer Farmer Date - July 21, 2020

10 Conflict Resolution Skills Every Manager Needs,

(this column originally appeared on By Jennifer Farmer Intellectually, many of us know that conflict is a part of life. We may know that conflict can spur deeper understanding and stronger relationships. Yet, when conflict arises, it puts some of us on our heels. When disagreemen


By Jennifer Farmer Date - June 3, 2020

Upcoming Events

Nothing from December 1, 2020 to March 1, 2021.

“I have decided to show up fully and authentically. I trust you will do the same. May you find what you need in one of these books.”Jennifer R. FarmerExtraordinary PR, Ordinary Budget: A Step-by-Step Guide. Order now from Berrett Koehler or your favorite book seller.   First and Only: A Black Woman's Guide to Thriving at Life and Work. Pre-order now from BroadLeaf Books or your favorite book seller.


Jennifer R. Farmer is a leading professional in communications strategy. For over 15 years, she has made her mark in social justice movements, working with entities as varied as PICO National Network, Advancement Project, the Service Employees International Union, SEIU District 1199 (WV/KY/OH), Obama for America, the Ohio Senate Democratic Caucus and the Ohio Department of Transportation (in the administration of Gov. Ted Strickland). She is the founder of Spotlight PR LLC whose mission is to develop high-impact communications workshops and trainings.

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Testimonials and Endorsements

Jennifer Farmer is one of the smartest and most talented communicators I know. She’s passionate, knowledgeable and relatable about her work. Plus, when we spent time together, she made sure I never ate alone.

Ari Berman, Contributing WriterThe Nation

When we worked together in the Forward Together Moral Monday movement, Jennifer Farmer skillfully heard me. She allowed me to be myself, while teaching me and the NC NAACP staff foundational communications techniques.

Rev. Dr. William J. Barber, Founder, Repairers of the BreachThe North Carolina State Conference of the NAACP,The Forward Together Moral Movement

I loved this book. It is smart, practical and filled with personal examples that underscore the author’s central message: there are concrete things you can do to promote your organization with or without a large budget. Extraordinary PR, Ordinary Budget is required reading for anyone wishing to use strategic communications to make a difference.

Celinda Lake, PrincipalLake Research Partners

Jennifer R. Farmer is more than a public relations expert, she is an organizational change agent. She has a laser-focused ability to guide teams to realize, utilize and maximize their collective abilities towards taking their company to the next level. From management coaching to strategic planning, Jennifer will help any team cultivate a culture of success.

Nina Turner, PresidentOur Revolution

I sincerely appreciate your work and having you as a team member. You have helped me grow and sharpen my focus for this journey. Thank you. Love and Respect.

Michael Render, pka Killer Mike, Activist, Rapper and Businessman