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strategic communicator - Author - Facilitator - Workshop Presenter - Ghostwriter

The Top 6 Books for Effective Communications

Date - Nov. 8, 2018
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by Jennifer R. Farmer

Often, when we think of skills, we focus on hard skills. But being able to communicate well is one of the most important soft skills you can develop. It is also a key determinant to success. Think of your doctor, dentist, lawyer, accountant, sitter, or your child’s teacher. Your relationship with these individuals, and your confidence in them, is influenced by how well they communicate.

Being able to communicate effectively can make or break the company or the leader. If you are a communications professional, there are a host of resources that can help you improve. In addition to conferences, workshops and webinars, there are a ton of books that focus on everything from how to write, how to pitch the media, how to cultivate relationships and how to navigate difficult conversations. Below are my top eight books to improve your communications game.

Talking the Walk: A Communications Guide for Racial Justice. Hunter Cutting and Makani Themba-Nixon’s “Talking the Walk” book is a how to guide for communicating around issues in racial justice. The book is a resource for persons seeking to interrupt dominant but harmful narratives about people of color and for persons doing media work on issues in racial justice. There are so few guides that focus on communicating about race that this book is a treasure. It is also helpful for persons seeking to learn strategy and strategic communications.

Words that Work. Frank Luntz’s “Words that Work” is the last book I’ve read on communications. Luntz brilliantly describes that people hear what you say through the lens of their own experience. He argues that communications is less about what you say, and more about what people hear. This is why certain words are deeply triggering for certain communities. For instance, I bristle when I hear words such as urban, and riot because they are code for Black, and not “code” in a good way. Every community or group has words that are triggering of course. These just happen to be mine. The point of this book is that focusing on what people are likely to hear is a preventative measure for ensuring your message lands as intended.

It’s worth noting that Frank Luntz and I are not aligned politically. But I believe everyone has something to offer and something to teach. Politics aside, I read this book and saw its genius and for that I’m thankful. “Words that Work” is a must read for all people who value communications and whose job depends on communicating well.

On Writing. Regardless of what you do, or who you are, at some point you will need to put ideas and thoughts to paper. From standard office correspondence, to long-form essays, to business documents, and reports, you are bound to write. One of the most inspiring and helpful books on writing I’ve ever read is Stephen King’s “On Writing.” He covers everything from the mechanics of writing to his personal journey with the written word. The book is humorous, easy to digest and inspiring. It is helpful whether you are a professional writer, aspiring writer or someone whose job depends on communicating well.

Wounds of Passion: A Writing Life. bell hooks is one of the most prolific writers of all times. Like Stephen King, she produces full manuscripts the way many of us communicate via text message – nonstop. “Wounds of Passion: The Writing Life” focuses on hooks’s early career as a writer and the process she followed to produce some of her earliest works. Like King’s “On Writing,” hooks’ book is somewhat autobiographical as it provides insight into her journey and, well, writing life. She documents the trials she experienced, including an abusive relationship, while she was discovering herself as a writer. If you are serious about effective communications, and need help demystifying the process, Wounds of Passion is required reading.

Extraordinary PR, Ordinary Budget: A Strategy Guide. Of course, I can’t write an article on communications as a profession, without including my own book. If you are interested in learning strategies for promoting your work and ideas, Extraordinary PR is an excellent resource. The book highlights case studies from actual social justice campaigns and the strategies me and my team used to place important issues on reporters’ radars. The book also focuses on how to cultivate relationships with reporters, who can have an outsize impact on how your audience views you and your work.

Crucial Conversations. We live in a society where telling the truth, especially unsolicited truth, is not always welcome. In fact, it takes tremendous courage to be direct. Working in strategic communications, I routinely am asked to give feedback when people I work with have media interviews. A person’s ability to improve, with the media or otherwise, is directly correlated to the coaching and feedback they receive, but that doesn’t necessarily make telling the truth easier. You risk backlash and resentment. However, no relationship works without each party having the freedom and the space to tell the truth in love. “Crucial Conversations” is a road map to having difficult but necessary conversations in the workplace and at home.

Jennifer R. Farmer is an author and strategic communications practitioner for socially conscious organizations, leaders and celebrities. You see her musings and writing here and at Lifehack.org. Follow her on IG/Twitter using @pr_whisperer.

 

 

Blog Posts

My Top 6 Books for Effective Communications,

Often, when we think of skills, we focus on hard skills. But being able to communicate well is one of the most important soft skills you can develop. It is also a key determinant to success. Think of your doctor, dentist, lawyer, accountant, sitter, or your child’s teacher. Your relationship with

Continued

By Jennifer Farmer Date - November 11, 2018

What Else You Should Expect as a New Communicator (Part II),

by Jennifer R. Farmer A few weeks ago, I wrote an article on what new communicators/public relations staffers can expect walking into a new communications job. There was so much to cover, it was impossible to share everything in one post. I’m sharing other helpful info in this follow-up article

Continued

By Jennifer Farmer Date - July 28, 2018

Upcoming Events

“Passion is not enough. Being effective in communications and PR requires creativity, responsiveness and relentlessness”Jennifer R. FarmerExtraordinary PR, Ordinary Budget: A Step-by-Step Guide. Order now from Barnes & Noble, Politics & Prose or your favorite book seller.

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About

Jennifer R. Farmer is a leading professional in communications strategy. For over 15 years, she has made her mark in social justice movements, working with entities as varied as PICO National Network, Advancement Project, the Service Employees International Union, SEIU District 1199 (WV/KY/OH), Obama for America, the Ohio Senate Democratic Caucus and the Ohio Department of Transportation (in the administration of Gov. Ted Strickland). She is the founder of Spotlight PR LLC whose mission is to develop high-impact communications workshops and trainings.

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Testimonials and Endorsements

Jennifer Farmer is one of the smartest and most talented communicators I know. She’s passionate, knowledgeable and relatable about her work. Plus, when we spent time together, she made sure I never ate alone.

Ari Berman, Contributing WriterThe Nation

When we worked together in the Forward Together Moral Monday movement, Jennifer Farmer skillfully heard me. She allowed me to be myself, while teaching me and the NC NAACP staff foundational communications techniques.

Rev. Dr. William J. Barber, Founder, Repairers of the BreachThe North Carolina State Conference of the NAACP,The Forward Together Moral Movement

The noise in the public square is deafening. And yet, more than ever, the ability to penetrate that noise so that your story can be heard is critical to successfully contesting for power. Jennifer defines a way to think and steps to take to insure your voice is heard. This book, filled with wisdom and practicality, is delivered with humor and passion.

Scott Reed, former Executive DirectorPICO National Network

I loved this book. It is smart, practical and filled with personal examples that underscore the author’s central message: there are concrete things you can do to promote your organization with or without a large budget. Extraordinary PR, Ordinary Budget is required reading for anyone wishing to use strategic communications to make a difference.

Celinda Lake, PrincipalLake Research Partners

Extraordinary PR, Ordinary Budget is one of those rare books that is straightforward and poignant. It guides readers in crafting an effective and executable PR strategy – all on a budget! This is required reading from a trusted PR expert!

Becky Williams, PresidentSEIU-1199, WV/KY/OH