Jennifer R. Farmer is an author and leading professional in communications strategy. She is also a lecturer at Johns Hopkins University in the School of Communications.
Having spent the early part of her career in state politics, she is a public relations expert with a political tilt. She works at campaign-pace, thinks in terms of campaign cycles and is always mindful of the political environment in which we live. Her debut book, “Extraordinary PR, Ordinary Budget: A Strategy Guide” was published by Berrett-Koehler in June 2017.
Jennifer has made her mark in social justice movements for over 15 years, holding a range of senior leadership positions with national racial justice, labor and faith-based groups. She is the managing director of communications for Faith in Action, formerly PICO National Network, and also the founder and principal of Spotlight PR, LLC. Through Spotlight PR, Jennifer develops and facilitates high-impact trainings for communicators, executives and students.
Among her credits is work with the Rev. Dr. William J. Barber II, former president of the North Carolina State Conference of the NAACP, founder of Repairers of the Breach, and architect of the Forward Together Moral Movement. She led communications and outreach work in support of Barber’s weekly Moral Monday protests and later led the communications outreach for the NC NAACP’s legal challenge to North Carolina’s 2013 restrictive voting measure, H.B. 589, which was overturned in July 2016. She works or has worked with high-profile figures such as Jesse Williams (Grey’s Anatomy), former Ohio Senator Nina Turner (Our Revolution), the Rev. Dr. Brianna K. Parker (Black Millennial Cafe), the Rev. Michael McBride (LIVE FREE) and Michael Render, publicly known as Killer Mike (Run the Jewels).
Jennifer’s understanding of the intersection of politics, advocacy and media has helped the leaders and groups she’s worked with standout in a crowded media landscape. She and her teams have ensured her clients and colleagues were featured in news stories and TV segments in leading print, digital and broadcast media outlets including MSNBC’s AM Joy, CNN, The New York Times, the Wall Street Journal, The Washington Post, Politico, HuffPost, HBO’s Real Time with Bill Maher, MSNBC’s The Rachel Maddow Show and USA Today.
She is a member of the University of Rochester Diversity Advisory Council and also serves on the national advisory board for the National Center for State Courts’ Community Engagement in the Courts initiative. Farmer earned a Bachelor of Arts in English and Political Science from the University of Rochester. Follow her on Twitter/IG: pr_whisperer.