Author - Lecturer - Strategic Communications Adviser


Jennifer R. Farmer, aka “The PR Whisperer,” is an author, lecturer and leading professional in communication strategy. She is the founder of Spotlight PR, where she serves as a strategic communications adviser to a host of grassroots leaders, entrepreneurs, and socially-conscious celebrities.

With a lifelong passion for writing and strategic communications, Farmer is the author of “Extraordinary PR, Ordinary Budget: A Strategy Guide” (Berrett-Koehler). The book is a blueprint for garnering media attention for social justice organizations that are high on mission but low on resources. She is also a contributor for, writing a twice-monthly column on leadership and interpersonal communications.

Among her credits is work with the Rev. Dr. William J. Barber II, former president of the North Carolina State Conference of the NAACP, founder of Repairers of the Breach and architect of the Forward Together Moral Movement. She led communications and outreach work in support of Barber’s weekly Moral Monday protests and later led the communications outreach for the North Carolina NAACP’s legal challenge to North Carolina’s 2013 restrictive voting measure, H.B. 589, which was overturned in July 2016. She counts among clients, a range of leaders such as former Ohio State Senator Nina Turner (Our Revolution), the Rev. Michael McBride (LIVE FREE) and Michael Render, publicly known as Killer Mike (Run the Jewels).

When she is not writing or working with socially-conscious leaders, Farmer is an enthusiastic trainer, workshop presenter and event facilitator. She has developed and facilitated communications workshops for entities such as the Progressive Change Campaign Committee, Religious Coalition for Reproductive Choice, United Methodist Women, Our Revolution, VA Women’s Business Conference, Western States Center, Faith in Action and many more. Additionally, she has lectured at Johns Hopkins University Krieger School of Arts and Sciences on spokesperson development and polling for strategic communications.

Her understanding of the intersection of politics, advocacy and media has helped the leaders and groups she’s worked with standout in a 24-hour news cycle. She and the teams she has led have ensured her clients and colleagues were featured in news stories and TV segments in leading print, digital and broadcast media outlets including The Wendy Williams Show, The Joe Rogen Podcast, The Breakfast Club, MSNBC’s “AM Joy,” CNN, The New York Timesthe Wall Street JournalThe Washington PostPoliticoHuffPost, HBO’s “Real Time with Bill Maher,” MSNBC’s “The Rachel Maddow Show” and USA Today.

Farmer earned a Bachelor of Arts in English and Political Science from the University of Rochester in Rochester, New York. A proud alum, Farmer continues to hold leadership positions with the school. She is a member of the University of Rochester Board of Trustees’ Diversity Advisory Council and a member of the university’s Alumni Committee for the Vice President of Equity and Inclusion and Chief Diversity Officer search.

Follow her on Twitter/IG using the handle @pr_whisperer.