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Author - Lecturer - Strategic Communications Adviser

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The Media Is Still Contracting: Here’s What Nonprofits and Brands Can Do

By Jennifer R. Farmer This is feeling like a yearly column. At the end of 2019, I wrote an article titled, “The Media is Contracting: Now What?” In 2020, I updated the article because, you guessed it, the media was still contracting. That year, I wrote that there were more jobs lost in the media …

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Resistance to Judge Ketanji Brown Jackson About Preservation of the Status Quo

As I watched the first few days of confirmation hearings for Judge Ketanji Brown Jackson, who President Joe Biden nominated to the United States Supreme Court, I am reminded that even with impeccable credentials, Black women still face resistance. Brown Jackson has several clerkships, judicial appointments, and positions to envy under her belt. Her confirmation …

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Celebrating the One Year Anniversary of “First and Only: A Black Woman’s Guide to Thriving at Work and in Life”

On Feb. 9, 2022, I celebrated the one-year anniversary of my book, “First and Only: A Black Woman’s Guide to Thriving at Work and in Life.” Published by Broadleaf Books in 2021, “First and Only” honors the uniqueness of Black women and speaks to the racism, sexism, classism, and homophobia Black women experience at work …

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Marketing Yourself Is Part of the Work

This past year has been filled with many opportunities to learn and numerous invitations to reconsider how I have approached various issues in my personal and professional life. I’m not going to lie, some of what I learned was downright painful. But when I took a step back and really reflected on the progress and …

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This Is the Time Leaders Are Most Likely to Make an Embarrassing PR Mistake

OK, I’m going to let you in on a little secret. Do you know the times people are most likely to make an embarrassing or costly PR mistake? It is when they think they have it all figured out. It is when they cease to approach media or public engagements from the lens of, “Is …

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In 2022, Newsletters and Newsletter Curators Will Be a Communicator’s Best Friend

Years ago, communicators focused on sharing a client’s message with the media and the media alone. More recently, communicators have learned that to deliver a message, they must communicate with members of the media as well as bloggers, influencers and micro-influencers. But once again, communicators are needing to expand their horizons. As the media contracts, …

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How to Be a Better Colleague to Black Women in 2022

Black women experience the world of work very differently from others. Many of us were advised as youth that we have to work twice as hard to be perceived as half as skilled. We come into workplaces questioning whether we will be accepted and whether the work environment will be safe, inclusive, and welcoming. We …

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5 Media Trends for 2022

What you do matters. However, it takes more than a noble mission to garner media attention. As the media landscape changes and the 24/7 news cycle impacts content creation, leaders must work harder to garner publicity for their work. As we wrap up one year and prepare to greet another, here are several things you …

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Despite Public Support for Social Justice, Many Organizations Are Not Naturally Benevolent

We must not be pacified by people and organizations who utter the rhetoric of justice without the history to back it up. When I learned about Times Up involvement in former New York Gov. Andrew Cuomo’s sexual harassment allegations, I was disappointed but not surprised. No one is naturally benevolent. Each day we wake up, …

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“First and Only: A Black Women’s Guide to Thriving at Work and in Life” Included in United Methodist Women’s Reading Program for 2021-2022

A few years ago, I began journaling to document professional experiences as a Black woman. I wanted to understand the feedback I was receiving at work and place it in the context of gender, race, and class. Initially, I didn’t know my journal would evolve into a book. Upon sharing early journal entries with others, …

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