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strategic communicator - Author - Facilitator - Workshop Presenter - Ghostwriter

Blog

Using Stories for Greater Impact and Effect

In many cases, if a person hasn’t experienced something directly and if the individual does not know anyone who has experienced the issue or challenge, that person either may not believe the problem exists or the problem may be under the radar.   When it comes to challenges such as the crisis at the southern …

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Why Public Relations Is a Necessity?

In many cases, if a person hasn’t experienced something directly and if the individual does not know anyone who has experienced the issue or challenge, that person either may not believe the problem exists or the problem may be under the radar.   When it comes to challenges such as the crisis at the southern …

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So You Think You Need a Publicist?

By Jennifer R. Farmer Social media can catapult almost anyone from relative obscurity to superstardom – or at least stardom. Once a person reaches a certain number of followers, the individual is considered a social media influencer, and brands will invest big bucks to cultivate a relationship with said influencer. Reality TV, YouTube and Instagram …

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How to Be a Leader Who is Inspiring and Influential

by Jennifer R. Farmer Most of what I have learned about leadership I have observed from former managers and from my own triumphs and failures. One lesson stands out. When I began managing people 15 years ago, I thought having a fancy title was synonymous with influence. Over time, I learned that power is conferred …

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4 Tips to Improve Your PR in 2019

4 Tips to Improve Your PR in 2019 By Jennifer R. Farmer It is a new year, and a new you. If you are looking to improve your public relations in 2019, doing so is easier than you thought. If you were waiting on the blueprint to elevate your game, here it is: four steps …

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My Top 6 Books for Effective Communications

Often, when we think of skills, we focus on hard skills. But being able to communicate well is one of the most important soft skills you can develop. It is also a key determinant to success. Think of your doctor, dentist, lawyer, accountant, sitter, or your child’s teacher. Your relationship with these individuals, and your …

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What Else You Should Expect as a New Communicator (Part II)

by Jennifer R. Farmer A few weeks ago, I wrote an article on what new communicators/public relations staffers can expect walking into a new communications job. There was so much to cover, it was impossible to share everything in one post. I’m sharing other helpful info in this follow-up article. From learning public relations is …

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What You Can Expect as a New Communicator

If you’re prepping for your first day in an entry-level communications position, you’re probably unsure what to expect. You may have questions about the company culture, or perhaps you want to know the rules of engagement for navigating your new environment. If this is the position you find yourself, you will love this post. From …

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Building a Brand from the Inside Out

Building a Brand from the Inside Out by Jennifer R. Farmer Put your money where your mouth is. We’ve heard this phrase since early childhood. It usually implies the tried and true lesson of say what you mean and do what you say, or it can literally mean spending time or money on causes or …

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Communicating with Ambassador Status

What does your organization do?  And what is your role there? Can you answer each of those questions confidently in a sentence or two that most people can understand? If you can, you are communicating with ambassador status. Each person within a business or nonprofit is potentially its ambassador. With good communication skills, each one can …

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