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Author - Lecturer - Strategic Communications Adviser

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5 Media Trends for 2022

What you do matters. However, it takes more than a noble mission to garner media attention. As the media landscape changes, and the 24/7 news cycle puts increased pressure on content creation, leaders must work harder to garner publicity for their work. As we wrap one year and prepare to greet another, here are several …

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“First and Only: A Black Women’s Guide to Thriving at Work and in Life” Included in United Methodist Women’s Reading Program for 2021-2022

A few years ago, I began journaling to document professional experiences as a Black woman. I wanted to understand the feedback I was receiving at work and place it in the context of gender, race, and class. Initially, I didn’t know my journal would evolve into a book. Upon sharing early journal entries with others, …

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The Media is Still Contracting. Now What?

By Jennifer R. Farmer At the end of 2019, I wrote an article titled, “The Media is Contracting: Now What?” We are a few weeks away from 2021, and guess what? The media is still contracting. There have been more jobs lost in the media industry this year than there has been since 2008. According …

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In Today’s Media Landscape, Opinion Essays Are a Communicator’s Best Friend

It is becoming more challenging than ever to secure earned media, or media one doesn’t have to pay for. Not only do public relations pros outnumber journalists 4 to 1, but journalists are increasingly asked to do more with less. Further, it appears the media is consumed with the latest offering from, or the latest …

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10 Conflict Resolution Skills Every Manager Needs

(this column originally appeared on LifeHack.org) By Jennifer Farmer Intellectually, many of us know that conflict is a part of life. We may know that conflict can spur deeper understanding and stronger relationships. Yet, when conflict arises, it puts some of us on our heels. When disagreements emerge, we are left wondering how to address …

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The Underbelly of Assertive Communication

(this essay originally appeared on LifeHack.org) By Jennifer Farmer In a work environment, it is essential that employees communicate openly, honestly and in situationally appropriate ways. This communication could include articulating what each employee needs and expects. It should also include communicating when one faces challenges with a product, colleague or client. This is called …

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Using Stories for Greater Impact and Effect

In many cases, if a person hasn’t experienced something directly and if the individual does not know anyone who has experienced the issue or challenge, that person either may not believe the problem exists or the problem may be under the radar.   When it comes to challenges such as the crisis at the southern …

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So You Think You Need a Publicist?

By Jennifer R. Farmer Social media can catapult almost anyone from relative obscurity to superstardom – or at least stardom. Once a person reaches a certain number of followers, the individual is considered a social media influencer, and brands will invest big bucks to cultivate a relationship with said influencer. Reality TV, YouTube and Instagram …

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How to Be a Leader Who is Inspiring and Influential

by Jennifer R. Farmer Most of what I have learned about leadership I have observed from former managers and from my own triumphs and failures. One lesson stands out. When I began managing people 15 years ago, I thought having a fancy title was synonymous with influence. Over time, I learned that power is conferred …

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4 Tips to Improve Your PR in 2019

4 Tips to Improve Your PR in 2019 By Jennifer R. Farmer It is a new year, and a new you. If you are looking to improve your public relations in 2019, doing so is easier than you thought. If you were waiting on the blueprint to elevate your game, here it is: four steps …

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