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strategic communicator - Author - Facilitator - Workshop Presenter - Ghostwriter

Blog

Building a Brand from the Inside Out

Building a Brand from the Inside Out by Jennifer R. Farmer Put your money where your mouth is. We’ve heard this phrase since early childhood. It usually implies the tried and true lesson of say what you mean and do what you say, or it can literally mean spending time or money on causes or …

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Communicating with Ambassador Status

What does your organization do?  And what is your role there? Can you answer each of those questions confidently in a sentence or two that most people can understand? If you can, you are communicating with ambassador status. Each person within a business or nonprofit is potentially its ambassador. With good communication skills, each one can …

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Here’s How to Make Your Next Presentation Pop

by Jennifer R. Farmer   Few things are as gut-wrenching and anxiety-inducing as public speaking. It doesn’t matter how much you prepare, there are almost always worries that, despite your best efforts, you’ll freeze up the moment the spotlight shines your way. Public speaking elicits a host of what ifs and worst-case scenarios – “what …

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In Today’s Media Landscape, Opinion Essays Are a Communicator’s Best Friend

By Jennifer R. Farmer It is becoming more challenging than ever to secure earned media, or media one doesn’t have to pay for. Not only do public relations pros outnumber journalists 4 to 1, but journalists are increasingly asked to do more with less. Further, it appears the media is consumed with the latest offering …

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The Path to Media Attention is Action

By Jennifer R. Farmer Throughout my career, I’ve met countless people who had lofty dreams and larger-than-life aspirations. Most of them were passionate about a particular issue, and they wanted the world to know. It’s not hard to understand why; media attention offers a type of validation that signals to clients, potential clients, funders, allies …

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Kerner at 50: A Lot Has Changed, and Much Remains the Same

It’s been 50 years since the National Advisory Commission on Civil Disorders, better known as the Kerner Commission, declared “our nation is moving towards two societies, one Black, one white – separate and unequal.” Named after Illinois Gov. Otto Kerner, Jr., the panel consisted of 11 elected officials, labor and civil rights leaders from across …

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When You Commit to Hiring Communicators, Commit to do These Four Things as Well

As we approach 2018, your organization may be looking to expand your communications team, or build one (assuming you’ve received funding to do so) from the ground up. If you’re looking to hire communications and public relations all-stars, here are four things you should do

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Does Credibility Still Matter?

Early in my career, I learned public relations professionals should dutifully manage relationships with the media. Above all, I was instructed to guard my credibility; without it, I’d be of no use to my employer or the causes I represent.

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How to Relentlessly Advocate for What You Believe In

There’s no escaping the fact that communications and public relations work involves an element of rejection. In PR, the rejection likely comes from reporters who may not be interested or available to cover a story idea you’ve pitched.

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