The PR Whisperer

Author, Crisis Communications Expert, Strategic Communications Advisor

Blog

Beware of the Pitfalls of Lengthy Media Interviews

When Seeking to Raise Your Profile, Understand the Pitfalls of Long Form Interviews In today’s media landscape, many podcasts offer long-form content. It is not unusual for some podcasts to broadcast for 2 to 3 hours at a time. Podcast hosts love this and some viewers do as well. However, I caution clients that the …

Continued

Attacks on D.E.I. Will Undermine Experience

A key predictor of success is experience. When people have a vast amount of experience they are primed for more opportunities. When people are locked out of opportunities to gain experience, they miss out on the building blocks that can support their success. I think about this in the context of the media. Whenever there …

Continued

Appreciate, But Don’t Deify Bishop Mariann Budde

I was stunned into silence as I listened to Bishop Mariann E. Budde’s humble appeal for President Donald J. Trump to have mercy on the many people who are in fear over his words and actions. Her voice was soft yet firm. Her gesture, loving, even if it took many by surprise. The New York …

Continued

Wealth is a Veneer: It Presents a Covering but Doesn’t Reveal What’s Beneath

The past year has been marred by unbelievable scandals. I never considered him to be a profit but comedian and actor Katt Williams rightly predicted that lies would be exposed in 2024. He was right. From faith to entertainment to politics and even real estate, some of the wealthiest people we know have been imbued …

Continued

Justin Baldoni, Others Accused of Sexual Harassment

Blake Lively recently accused her “It Ends With Us” costar Justin Baldoni and others of sexual harassment and waging an online smear campaign against her. The actress filed a legal complaint with the California Civil Rights Department. The 80-page document is as damning as it is astounding. How could any woman be subjected to such …

Continued

Why the PR Team and the Legal Team Must Both Be Included in Crisis Management

This year has been marred by jaw-dropping scandals and public relations crises. If these crisis situations have taught us anything, is it that the public relations team and the legal team must be in sync. The legal team is focused on protecting a client’s interests or defending against wrong-doing. The public relations team is focused …

Continued

Want to Grow or Protect Your Brand in 2025: Remember These 5 Tips

Be in private, who you say you are in public. Your brand is like currency. The stronger your brand, the greater your leverage. The weaker your brand, the more difficulty you’ll face in building relationships, launching new products and closing business deals. This really isn’t hard to believe. Companies work with influencers and spokespersons who …

Continued

I Consider These 5 Things Before I Make Commentary

The Lens I Use Before Posting Commentary Over the past year, I’ve really leaned into developing YouTube content. I recently posted a video discussing the crisis involving the DayStar Television Network. The video garnered 15,000 views in 24 hours. It also generated tons of comments. It is clear that this issue is on the hearts …

Continued

‘The PR Whisperer’ is Now My Registered Trademark!

I’m excited to announce that I’ve secured a registered trademark for ‘The PR Whisperer®.’ A former consultant, Gail Zuagar, gave me the moniker in 2017. I immediately put it to use, referring to myself as The PR Whisperer® on my website, business cards and in discussions with clients and partners. Two years later, Paulette Brown, …

Continued

If It Takes a Whole Village to Raise a Child, Whose Children Are in Your Village?

Single mother of 5 cries over sons she says are disrespectful. I saw a single mother of 5 crying on a video noting that her sons were disrespectful and rude. She said they wouldn’t clean, walk the dog or do chores. Between sobs, she said that she wanted to give up, indicating she didn’t know …

Continued