“Extraordinary PR Ordinary Budget: A Strategy Guide” is for people who care about the work and need to prioritize publicizing the work. It is for those who are big on mission and need more balance in how they do the work, and tell their story. The book was published in June 2017.
Jennifer R. Farmer, known as “The PR Whisperer,” is a writer, trainer and small business owner. She is the host of the award-winning United Women in Faith’s “Faith Talks” podcast, which offers spiritual growth content for women of faith. Farmer is the author of two books, “First and Only: A Black Woman’s Guide to Thriving at Work and in Life” (Broadleaf Books) and “Extraordinary PR, Ordinary Budget: A Strategy Guide” (Berrett-Koehler Publishers). In addition to her books, she is an essayist whose writing focuses on everything from faith to leadership development to issues of gender and race. Her work has appeared in publications such as Thrive Global!, Blavity, Society for Nonprofits, Chronicle of Philanthropy, CNN, The Root, HuffPost, LifeHack, PR Daily, Red Letter Christians and more.
Farmer is the founder of Spotlight PR LLC, a boutique firm specializing in communications strategy for leaders and groups committed to social and racial justice. She is founded and runs the Center for Social Justice Leadership, which exists to support leaders and organizations in creating more inclusive workplace cultures. Farmer has provided services to national organizations and celebrities committed to addressing the climate crisis, as well as social and racial injustice.