Value These Traits When Hiring Communicators
You Know You’re a Communicator When…
- You’ve spent more weekends than you can count responding to a crisis.
- You keep Excedrin or some other headache medicine in your office drawer.
- You inwardly cringe when colleagues ask you to organize a press conference.
- You pray every day. Sure, you want to be closer to your creator, but you also want your client’s quote to be included in a news story.
- You sleep with your phone close by.
- You have reporters on speed dial.
- You’ve been butt-dialed by a reporter or editor.
- You’ve stalked reporters, producers and TV or radio hosts on social media.
- You use words like “embargo,” “presser,” “off-the-record,” “on background,” etc.
- You argue with your colleagues about how many people should speak on a media call.
- You feel like a rock star when a reporter or editor calls back.
- You’ve spent more days than you can count updating media lists, and sending press releases.