The PR Whisperer

Author, Crisis Communications Expert, Strategic Communications Advisor

Tag: pride

Wealth is a Veneer: It Presents a Covering but Doesn’t Reveal What’s Beneath

The past year has been marred by unbelievable scandals. I never considered him to be a profit but comedian and actor Katt Williams rightly predicted that lies would be exposed in 2024. He was right.

From faith to entertainment to politics and even real estate, some of the wealthiest people we know have been imbued with allegations of wrongdoing. The thread that connects many of the scandals is money and pride. Some of the high-profile figures accused of wrongdoing and caught up in scandals were very wealthy and possibly filled with pride.

Real estate brothers Tal, Oren and Alon Alexander were charged with sex trafficking and sexual assault. They were also very wealthy.

Sean ‘Diddy’ Combs, once rumored to be a billionaire, has been accused of sexual assault, sex trafficking and other charges. He now sits in a Metropolitan Detention Center in Brooklyn, NY.

Robert Morris, former pastor of the Gateway Church, was accused of sexually abusing a child. He stepped down from his ministry as did several elders who are accused of covering up allegations against him.

These individuals are not anomalies. They are representative of a culture that idolizes money. They are also a harbinger of what could happen when one falls into pride.

To be clear, I am not suggesting that money is bad. It isn’t inherently good either. It is merely currency. Yet many in our society want to get more of it.

If you search “wealth” in Google, you are likely to find scores of articles, blogs and video content on how to make money, how to build wealth, and how to safeguard one’s wealth. Entire reality shows are built upon a person or family’s wealth, without consistently showing how they acquired that wealth. There is less content on how to look past wealth and discern a person’s character.

The truth is that wealth can be a veneer. It offers a fancy covering and a way to accentuate what is underneath. It elevates a person’s image, sometimes masking their true character. But too many times we ascribe noble characteristics on people simply because they have wealth. Wealth isn’t an indication of integrity, goodwill or morality. It just means a person has figured out how to market a product or brand.

It’s important to remember that predators who are wealthy may prey on those who aspire to be rich and those in financial lack. They target those who would like lifestyles similar to the rich and famous. For this reason, I wish there was less content online and in popular culture that idolizes wealth and the wealthy.

In 2025, we must be less concerned with a person’s outward presentation and more focused on the contents of their heart.

 

Jennifer R. Farmer is a public relations executive and bakery lover. See her other posts here

Pride Leads to Ruin, Humility Lifts Us Up

Do you want to know when a person is likely to make a mistake, or ruin what they have spent their whole life building? It’s when they fall into pride. Pride is being in love with yourself. It is thinking of yourself more highly than you should.

Unfortunately, pride is a prerequisite for failure and humiliation. There is a passage of scripture in the Christian bible that says “pride goes before a fall.” There is yet another passage that warns that God opposes the proud; that means he works against the prideful. Have you ever been in a season where you’re putting so much effort into one project or another only to realize that you’re not making progress. Ask yourself if you’ve been walking in pride.

Now certainly, you can be in a season of testing or a season of waiting where you’ve not done anything wrong – you’re fulfilling your purpose – but you’re a season of waiting or preparation. That’s not what I’m talking about in this article. I’m referring to people who are prideful and the dangers of that condition.

Initially Subtle

What scares me about pride is that it is initially subtle. You can fall into pride and not immediately know it. For example, have you ever witnessed someone who was puffed up with pride and it was apparent to everyone except the person in question? I believe that pride can be intertwined with the spirit of deception. You fundamentally believe that you can get away with anything; that is deception.

And what happens when you’re in pride or living in deception? Your downfall is imminent. I don’t care how much you have accomplished, how well-connected you are, or how much money you may have. Each of us can get it wrong or experience a fall from grace. Want proof? Consider the many political, church or celebrity scandals and you’ll see that persons who are prideful set themselves up for ruin.

Humility is the Antidote for Pride

If this is you, remember the antidote to pride is humility. It having the humility to consult others and to be accountable to others. No one is perfect and everyone can make a mistake. But being accountable to others, and being willing to accept wise counsel will help you avoid or get out of pride.

Jennifer R. Farmer, known as The PR Whisperer, is a crisis communications expert, podcast host, and small business owner.  In her spare time, she enjoys visiting volunteering and reviewing bakeries.