By Jennifer R. Farmer
Many people want and need media coverage, which can make it easier for funders and donors to find and invest in an entity’s work. Coverage can also lend credibility to your organization, campaign, or initiative. For instance, when you want to learn about a company or organization, you will likely Google it to determine whether it has favorable or negative coverage and reviews. When people see coverage from an independent and established media organization, they are more likely to view an entity as credible and effective. We know coverage is important, and I’m in the business of ensuring good people get the spotlight they want, need, and deserve.
And yet, there is an underbelly of media coverage. In addition to attracting funders, it can also attract haters. It can attract jealousy and envy. As you think about media coverage, know that as your platform increases, so will scrutiny. That shouldn’t mean that you hide or stay in a perpetual state of fear. But you should be prepared and ensure that you are operating ethically and effectively. If there are things you need to tend to, do so now, understanding that media coverage can put a microscope on you and the entity you lead.
I share this so that you are informed. If you’re praying for more coverage and a larger platform, carry an umbrella so you’re prepared for the sun as well as the rain.
Be sure to check out this YouTube page for more information to help you manage your brand.