The PR Whisperer

Author, Crisis Communications Expert, Strategic Communications Advisor

Blog

Why the PR Team and the Legal Team Must Both Be Included in Crisis Management

This year has been marred by jaw-dropping scandals and public relations crises. If these crisis situations have taught us anything, is it that the public relations team and the legal team must be in sync. The legal team is focused on protecting a client’s interests or defending against wrong-doing. The public relations team is focused …

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Want to Grow or Protect Your Brand in 2025: Remember These 5 Tips

Be in private, who you say you are in public. Your brand is like currency. The stronger your brand, the greater your leverage. The weaker your brand, the more difficulty you’ll face in building relationships, launching new products and closing business deals. This really isn’t hard to believe. Companies work with influencers and spokespersons who …

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I Consider These 5 Things Before I Make Commentary

The Lens I Use Before Posting Commentary Over the past year, I’ve really leaned into developing YouTube content. I recently posted a video discussing the crisis involving the DayStar Television Network. The video garnered 15,000 views in 24 hours. It also generated tons of comments. It is clear that this issue is on the hearts …

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‘The PR Whisperer’ is Now My Registered Trademark!

I’m excited to announce that I’ve secured a registered trademark for ‘The PR Whisperer®.’ A former consultant, Gail Zuagar, gave me the moniker in 2017. I immediately put it to use, referring to myself as The PR Whisperer® on my website, business cards and in discussions with clients and partners. Two years later, Paulette Brown, …

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If It Takes a Whole Village to Raise a Child, Whose Children Are in Your Village?

Single mother of 5 cries over sons she says are disrespectful. I saw a single mother of 5 crying on a video noting that her sons were disrespectful and rude. She said they wouldn’t clean, walk the dog or do chores. Between sobs, she said that she wanted to give up, indicating she didn’t know …

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Pride Leads to Ruin, Humility Lifts Us Up

Do you want to know when a person is likely to make a mistake, or ruin what they have spent their whole life building? It’s when they fall into pride. Pride is being in love with yourself. It is thinking of yourself more highly than you should. Unfortunately, pride is a prerequisite for failure and …

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Three PR Tips from the Matter Involving John Lindell and Mark Driscoll

You may have heard about the matter involving John Lindell and Mark Driscoll at the Stronger Men’s Conference. The conference apparently opened with a performance by Alex Magala who took his shirt off, climbed a poll and swallowed a sword. Driscoll was set to speak at the conference. When Driscoll got up to speak, he …

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Diddy Allegations Offer Critical Reminders

Wealth doesn’t confer character. It indicates you can monetize a product or skill. Like a lot of people, I have been blown away by the allegations against Sean “Diddy” Combs and the raids at his properties in Miami, Los Angeles and possibly New York. In full disclosure, I worked on a small, two-week, writing project …

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3 Tips for Making Good Decisions When in A Crisis

A loved one called me recently and expressed upset with a decision I made. The person subtly told me why I should change my mind and used religion to make their point. My initial reaction was anger as I felt the person was using religion to manipulate me. As I discussed the situation with my …

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The Path to Media Attention is Action

Throughout my career, I’ve met countless people who had lofty dreams and larger-than-life aspirations. Most of them were passionate about a particular issue, and they wanted the world to know. It’s not hard to understand why; media attention offers a type of validation that signals to clients, potential clients, funders, allies and others that an …

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