The PR Whisperer

Author, Crisis Communications Expert, Strategic Communications Advisor

Blog

3 Tips for Making Good Decisions When in A Crisis

A loved one called me recently and expressed upset with a decision I made. The person subtly told me why I should change my mind and used religion to make their point. My initial reaction was anger as I felt the person was using religion to manipulate me. As I discussed the situation with my …

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The Path to Media Attention is Action

Throughout my career, I’ve met countless people who had lofty dreams and larger-than-life aspirations. Most of them were passionate about a particular issue, and they wanted the world to know. It’s not hard to understand why; media attention offers a type of validation that signals to clients, potential clients, funders, allies and others that an …

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Avoid These Three Common PR Mistakes

By Jennifer R. Farmer If you are a public figure, you are likely to grant media interviews and respond to media inquiries. To boost your success and ensure a strong brand, avoid these common PR mistakes. 1. Getting Too Comfortable in Public Appearances or Media Interviews One of the most common PR mistakes occurs when …

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We Do Not Have to Accept Maltreatment in Order to Improve

Years ago, I listened to a financial podcast every morning while getting ready for work. In that season, I felt like I needed the podcast to become a better version of myself. The podcast host was rambunctious and would often raise his voice. I’m sure some of this was for entertainment purposes, but overtime, I …

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Guard Your Heart: What You Watch and Listen to Can Help or Harm You

What you watch and listen to has a profound impact on your psychological and emotional well-being. It influences how you think, what you believe, how you feel and how you interpret the world. That’s why, years ago, I set an intention to guard my heart and avoid violent and hateful content. It doesn’t matter how …

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Claudine Gay: Breaking Barriers is Not the End of the Story

There was always going to be something that detractors would have found to remove her from the coveted leadership post. Some of us celebrate the ascension of Black women to leadership positions, and we should also remember that the more visible a Black woman is, the more scrutiny she will face. The more confident she …

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Be The Person Who Refuses to Quit

How do you handle failure? By Jennifer R. Farmer What should you do when you make a mistake and your mistake is public. One of the biggest public relations faux pas that people make is being unable to forgive themselves and to keep going. For people who strive to do the right thing, failure is …

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Be Wary of Idolizing Christian Leaders

Unfortunately, in America, we place an inordinate amount of confidence in faith leaders, celebrities, and even influencers. For those of us who have grown up in, or been proximate to, the Black Christian church, the scandal involving T.D. Jakes is heartbreaking. Jakes has faced speculation over his relationship with media mogul Diddy, ne Sean Combs. …

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Someone Needs Exactly What You Have to Offer

It doesn’t take a lot to make a difference. It takes presence, commitment and a willingness to be inconvenienced. By Jennifer R. Farmer I’m going to tell you something that may surprise you. You may think you don’t have much to give; you see your offerings and wonder whether you can truly make a difference. …

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You Only Get So Much Time. How Will You Use Yours?

I’m going to tell you something that may surprise you. You may be failing to effectively utilize your time and make a difference. We have a limited amount of time to make change. We have a limited amount of time to make a difference. The question becomes, what are we doing with our time? The …

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