What are you asking yourself to inform how you operate next year? By Jennifer R. Farmer I love to hear people say, ‘you’re not asking the right questions.’ There is an art in learning to ask the right questions, and asking the right questions will help you develop an appropriate course of action. We cannot …
Continue reading “Four Questions Communicators Should Ask at the End of the Year”
ContinuedIn the same ways that traditional media is responding to the rise in social media by expanding their online presence, social and racial justice campaigns must continue to adapt as well. As you think about your communications strategy for 2024, social and digital media outreach must comprise a larger share of your plan. This is …
Continue reading “Who is Getting Their News from Social Media”
ContinuedYou must have an indomitable spirit that refuses to quit. By Jennifer R. Farmer As we end the year, some of us will set goals for the following year. We’ll vow to improve our social media presence, maybe grow our followers, or create better posts. Others will vow to boost sales and influence. Others still …
Continue reading “Remember the Source of Your Strength”
ContinuedThe IG Live is about your audience. So do everything in your power to make this a good experience for them. By Jennifer R. Farmer At the end of each year, I focus on the media landscape and what needs to happen to gain media coverage. I try to offer concrete tips on what clients …
Continue reading “7 Tips to Strengthen Your Personal Brand with IG Lives”
ContinuedWhat are your predictions for media trends in 2024 As we wrap one year and prepare to greet another, I am reflecting on what be the defining trends in media for 2024. What follows are a few of my predictions, and I’m curious to know yours. Read on and then shoot me an email …
Continue reading “3 Media Trends for 2024”
ContinuedDon’t spend your life watching others making their contribution to the world. Make yours as well. As someone who strives to deepen my relationship with God, I enjoy listening to Christian leaders via platforms such as YouTube. I also believe strongly in the power of prayer. So much so that without intention, my default could …
Continue reading “What is Your Unique Offering?”
ContinuedYour work is the flex, and it’s your work that will ultimately provide you a platform. By Jennifer R. Farmer Doing a media or podcast interview is not necessarily a flex. Your work is the flex, and it’s your work that will ultimately provide you a platform. But the platform is not the goal; the …
Continue reading “Exposure is Not Necessarily a Flex”
ContinuedBeing in need is itself a risk factor. In the same way that some people are desperate to make ends meet, other people find ways to pray on those they perceive as less powerful. Over the past few months, I’ve heard of several alleged financial scams. Many of these scams involved real estate. As …
Continue reading “In Hard Times, You Need More Discernment, Not Less”
ContinuedA large platform means a person is highly visible, not necessarily credible. By Jennifer R. Farmer There is something about our culture that idolizes people with power and money. Sometimes, when we see wealthy or powerful people, we confer upon them qualities that they haven’t earned and do not deserve. And sometimes when we see …
Continue reading “Having A Large Platform Doesn’t Always Confer Credibility or Character”
ContinuedBy Jennifer R. Farmer As we round out Q3, I have at least one item for you to put on your To Do list for 2024; invest in your own content channels. The days of relying solely on traditional media or social media platforms owned by companies that may not share your values are over. …
Continue reading “Build Your Own Content Channels”
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