The PR Whisperer

Author, Crisis Communications Expert, Strategic Communications Advisor

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Four Signs Your Media Interview Has Gone Off the Rails

What You Should Do When The Interview is Not Going As You Had Hoped If you utilize traditional media to amplify your brand or campaign, you must know how to salvage a media interview when it has gone south. And listen, just because you have years of experience working with reporters doesn’t mean that a …

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Knowledge Alone Will Not Heal You

You Must Do The Work Many of us have heard the saying “if you know better you do better.” It makes sense and it is certainly a comforting line. But I’m not sure the statement is entirely true. Many of us know that we should get more physical exercise, but that doesn’t mean that we …

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It Takes Courage to Set and Enforce Boundaries

By Jennifer R. Farmer The self-help industry is massive. It’s filled with tips for growing as a person and mastering your life. It offers content that inspires a belief that if you read one more book, attend one more workshop, or develop one more practice, you’ll improve your life. While years ago there were scores …

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What Are You Treasuring?

Have you ever heard something that completely blew your mind? It left you on the edge of your seat with more questions than answers. If you’ve experienced this, what did you do after you received the information? If you’re like most people, you may have rushed to share what you heard with a close friend …

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You Can Reinvent Yourself

Watch or listen to this content.  One of the most important lessons I’ve learned about life is that we can reinvent ourselves. Based on evolving preferences and different life stages, we can determine how we show up, when we show up and in which activities we engage. We do not have to be wedded to …

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Tell Me the Hard Things

One of my favorite passages from the bible is the scripture found in Proverbs 27:6 says, “Faithful are the wounds of a friend.” I interpret this scripture to mean that it is a blessing when friends correct out us of love and concern. When friends – people who have been proven to have our best …

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You Can Get Through This: Tips for Navigating Tough Times

By Jennifer R. Farmer   What do you do when you face hard times? How do you keep pursuing your goals when there’s so much pushing back on you and encouraging you to give up? I believe the key to navigating tough times includes faith, determination and a willingness to reach out and ask for …

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What Makes a Good Spokesperson

By Jennifer R. Farmer All your life, you’ll need to communicate. But if you’re a business leader or executive, your success depends – in part – on how well you communicate. Certainly, if you are tasked with being the voice or face of an organization or campaign, you’ll want to communicate effectively. You’ll want to …

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Take Your Time: Why Cutting Corners to Grow Followers Online Isn’t Worth It

Success doesn’t always happen overnight; and even if it did, we all need time to develop the character and capacity to maintain it.   I recently learned of a plastic surgeon, Dr. Katherine Roxanne Grawe, who allegedly filmed and live broadcasted some medical procedures on TikTok. The State Medical Board of Ohio voted unanimously on …

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Your Opinion Essay Was Accepted for Publication; What Happens Now?

If I have said it once, I have said it lots of times. Opinion essays are a fantastic way of sharing thought leadership, furthering an argument, and adding to an existing or nonexistent debate. To be clear, opinion essays are guest columns that run opposite the editorial page in print papers or in digital outlets’ …

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