The PR Whisperer

Author, Crisis Communications Expert, Strategic Communications Advisor

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“First and Only: A Black Women’s Guide to Thriving at Work and in Life” Included in United Methodist Women’s Reading Program for 2021-2022

A few years ago, I began journaling to document professional experiences as a Black woman. I wanted to understand the feedback I was receiving at work and place it in the context of gender, race, and class. Initially, I didn’t know my journal would evolve into a book. Upon sharing early journal entries with others, …

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How I am Protecting My Mental Well-Being

What is happening in the world is important. And I will make caring for myself a priority. By Jennifer R. Farmer  I spend a considerable amount of time promoting the good work of leaders and entities committed to racial and social justice. In this work, the wins are few and far between. And the bad …

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The Media is Still Contracting. Now What?

By Jennifer R. Farmer At the end of 2019, I wrote an article titled, “The Media is Contracting: Now What?” We are a few weeks away from 2021, and guess what? The media is still contracting. There have been more jobs lost in the media industry this year than there has been since 2008. According …

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In Today’s Media Landscape, Opinion Essays Are a Communicator’s Best Friend

It is becoming more challenging than ever to secure earned media, or media one doesn’t have to pay for. Not only do public relations pros (at the time of this writing) outnumber journalists 4 to 1, but journalists are increasingly asked to do more with less. Further, it appears the media is consumed with the …

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10 Conflict Resolution Skills Every Manager Needs

(this column originally appeared on LifeHack.org) By Jennifer Farmer Intellectually, many of us know that conflict is a part of life. We may know that conflict can spur deeper understanding and stronger relationships. Yet, when conflict arises, it puts some of us on our heels. When disagreements emerge, we are left wondering how to address …

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The Underbelly of Assertive Communication

(this essay originally appeared on LifeHack.org) By Jennifer Farmer In a work environment, it is essential that employees communicate openly, honestly and in situationally appropriate ways. This communication could include articulating what each employee needs and expects. It should also include communicating when one faces challenges with a product, colleague or client. This is called …

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How to Tell Ethical and Impactful Stories

If a person hasn’t experienced something directly (and they do not know anyone who has experienced the issue or challenge), they may not believe the problem exists or struggle to understand. When it comes to challenges such as the crisis at the southern border, restrictions on voting rights and problematic policing, our culture has an …

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Do You Need a Publicist?

Social media can catapult almost anyone from relative obscurity to superstardom – or at least stardom. Once a person reaches a certain number of followers, the individual is considered a social media influencer, and brands will invest big bucks to cultivate a relationship with said influencer. Reality TV, YouTube and Instagram can also take people …

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How to Be a Leader Who is Inspiring and Influential

Most of what I have learned about leadership I have observed from former managers and from my own triumphs and failures. One lesson stands out. When I began managing people 15 years ago, I thought having a fancy title was synonymous with influence. Over time, I learned that power is conferred based on likeability, authenticity, …

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4 Tips to Improve Your PR in 2019

4 Tips to Improve Your PR in 2019 By Jennifer R. Farmer It is a new year, and a new you. If you are looking to improve your public relations in 2019, doing so is easier than you thought. If you were waiting on the blueprint to elevate your game, here it is: four steps …

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