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Author - Lecturer - Strategic Communications Adviser

Marketing Yourself Is Part of the Work

This past year has been filled with many opportunities to learn and numerous invitations to reconsider how I have approached various issues in my personal and professional life. I’m not going to lie, some of what I learned was downright painful. But when I took a step back and really reflected on the progress and pain of 2021, I realized that every situation was an opportunity to grow. One of the most important reminders I have had this year is the importance of working on and in my business. That means that in addition to servicing my clients, I need to be intentional about marketing or promoting the work I’m doing. But as anyone who cares about their work knows, it is quite easy to focus on the work and nothing else. To be sustainable, I cannot – and neither can you – be so focused on service delivery that I neglect telling my own story.

That is key, because there must be balance. Any business that wants to succeed must strike a balance between investing in the business and executing the work of the business. That sounds simple enough in theory, and we all retreat to our comfort zones. My confront zone is my work, and it is second nature to think about and do my work. The shift is to see marketing and promotion myself as a part of the work. I’m committing to make that shift in 2022.

As we enter a new year, I hope we remember that this year is filled with new possibilities. I’ve committed that I will be more intentional about marketing what I do. I hope you will join me. I am not the only person doing amazing work – you have a story to tell as well.

Jennifer R. Farmer is a writer, trainer, and public relations expert. She is the author of “First and Only: A Black Woman’s Guide to Thriving at Work and in Life” and “Extraordinary PR, Ordinary Budget: A Strategy Guide.” Follow her on Twitter/IG at pr_whisperer or on Facebook at prwhisperer.

 

One Reply to “Marketing Yourself Is Part of the Work”

  1. That part: Any business that wants to succeed must strike a balance between investing in the business and executing the work of the business. (Yes sis, yes!) Say it louder for the folks in the back. :). Thanks.

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  • By Jennifer Farmer Blog
  • January 31, 2022